As a company evolves and the primary business model changes the branding must be updated to match. Club Sportiva changed from being a car club focused on historic and classic sports cars to a club focused on modern day exotics.
I consulted with owners Sia Bani and Rick Gaan to update their brand, design, and market presence.
The green oval, reminiscent of automotive badging, and the word mark held true to the original branding, only receiving minimal updates, while the lines of the car and the tagline underwent a full overhaul. The elegant aerodynamic shapes of current super cars influenced the details as the depth of the green inlay was reduced.
The tagline also was modernized to represent more closely the club's offerings to its members. The lifestyle of an exotic car enthusiast goes beyond a single vehicle experience with other spoils beyond four wheels.
A new look to the website with the updated branding and experience.
New Marketing Collateral.